Real Stories From Life at a Dealership

People are the experience


Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


 CALL TODAY  @800.571.0275 




 I started selling cars in 1983. A long time salesman told me that I had missed the “heyday of the car salesman”, but that I should still do fine. Heyday could be defined as both the time before laws and regulations to protect consumers from predatory practices and when there were great profits to be made. In 1983 new trucks still did not have MSRP stickers in the windows. We were taught how to arrive at a starting price. Actually we were taught how to avoid the price and to focus on selling the product not the price.


 I soon found myself, at 24, to be the only person under the age of 40 on the sales floor. Working with “seasoned” vets gave me the education of a lifetime. The things that I have heard being said and the techniques that have been deployed are near impossible to believe if I hadn’t seen and heard them firsthand. As these guys did it, a car sale is an art form. To do the impossible was an everyday occurrence.


 It was an art form to take a total stranger and within hours to know everything about them and how to use it to close a sale. One of the single greatest compliments a car salesman can hear is “ we really didn’t come to buy a car today”.


 If you have any questions about car buying or selling, just ask. Do you want to know how those crazy worksheets, especially the four square, that sales use really work? I can explain in detail. What is true cost? How to be a great buyer or seller? What really makes someone completely satisfied? What goes on when the salesman goes in to that little room and talks to the guy behind the curtain? How to apply sales techniques to your job or life? Whatever the question, let’s try to answer it.


 I have worked at small town dealerships and I have been in dealer management of large auto groups with over 100 dealerships. I have been a liner, salesperson, closer, team leader, sales trainer, finance manager, desk manager, new car manager, general sales manager and general manager. I even stayed at one dealership for 15 years. Chevrolet, Cadillac, Toyota, Scion, Ford, Lincoln, Mercury, Pontiac, Buick, GMC, Oldsmobile, Chrysler, Dodge, Plymouth, Hyundai, Mitsubishi and Daewoo are most of the brands I have managed.


The current environment that I work in actually put’s our best price, upfront, on every vehicle everyday. Our salespeople are paid on customer satisfaction not how much you spend. We have an industry leading policy that you can’t buy the wrong vehicle with a seven day, 500 mile full refund policy. No questions asked. That is why I am at Sierra Motors in Jamestown, Ca. Visit us at  One low price, plain & simple…always.


 One thing is a constant; everybody needs a friend in the car business. I’m that friend. Any questions, contact me directly at




May 6, 2009 Posted by | car saleman, chevy, dealerships, ford, gmc, msrp, sierra motors, toyota, trucks | , , , , , , , , | Leave a comment