Real Stories From Life at a Dealership

People are the experience


Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


 CALL TODAY  @800.571.0275 


Family vacation. We all have the memories and some stand out more than others. Mom, Dad and the kids, going place and seeing things. The planning, the packing, the cost and don’t forget to take pictures. What was your best family vacation? Maybe you are planning one now. Our family is a veteran of many such trips. My wife and I have wonderful memories of our entire family being together in places like Hawaii, Mexico, the Beach, mountain ski resorts, lakes and many more. We have taken the car, overloaded the Suburban and flown. I know, of all the vacations that we have taken, one stands out for my son Ryan, Cabo San Lucas.cabo hotel


In the good times, trips and the car business, go hand in hand. All three kids, Russell, Ryan and Erica, join my wife Dana and myself for five days in Mexico. We stayed at an all-inclusive beachfront resort. We travel fun. It’s just a good time when we are all together on a vacation. In an amply sized suite, over looking the bay, we were all smiles. We spent time on the beach and in the water. When it came time to rent watercraft, we only used four for the five of us. I had the privilege of having my precious Daughter on for the ride with me.

 Erica & Dad SeaDoo

The hours we spent zooming around, chasing each other and seeing the entire bay, is etched in my memory. Erica was holding on tight to me. I love the sound of my Daughter laughing.


Fishing, eating and sightseeing are all fun, but we had a special trip to the Cabo Wabo Cantina. The restaurant at Cabo Wabo is a great place to eat. They have great dishes like Sammy’s’ Tequila Shrimp and the Waburrito. It was a lively dinner with enjoyable food. We heard live music coming from the club and after finishing dinner, we decided to see who was playing. As we walked in, there were only three dudes in the entire place. Dana quickly assessed the situation and excused herself to look at a few nearby shops. The rest of us had a seat.


Don’t judge me when I tell you what my son Ryan and I did. He asked and I agreed to have our first shot of tequila together. Russ and Erica stayed at the table as Ryan and I went to the shooter bar. The only way to properly abide with Sammy is simple; three double shot glasses apiece. One each of Blanco, Reposada and Anejo. Yes that totals six shots each. The bartender served the sliced lime and with a simple toast to Father and Son, here we go. The 3 tequilasbartender took a great picture of us half way thru.


After a minute to breath, it was off to see if we could make it back to the table. Being the observant fellows that we are, we instantly noticed things had changed. A dance floor that was totally empty mere moments ago was now filled with women. Not just your run of the mill pretty women, I mean smoking hot women. It looked like a beer commercial gone bad. There were about forty women, ages 19 to 25 out on the dance floor. Not a single guy. My Daughter says, “They just walked in”.


 My 17-year-old son is Ryan surveys the room and says a simple “Dad”. I pulled out a fifty-dollar bill and handed it to him in case he had to buy a drink. He strolled very confidently for a young man of seventeen. (Read Tequila) The crowd of women just swallowed him up. Within seconds he was dancing with a group of them. Being the good son that he is, Ryan grabs a couple of beauties and sends them to our table. As two of them take me by the arms, they tell me that I have to dance with them. After an almost unnoticeable moment of hesitation, out I go. My son and I were on the Dance floor at Cabo Wabo with 40 gorgeous women. I knew better and cut out after just one song. I did ask before the dance ended. “Who are you girls”?


My dance partner told me that they were the San Diego Chargers Cheerleaders, who are billed as America’s most beautiful Cheerleaders. She said that they are not supposed to identify them self’s as such, because they were here unofficially. They had done a favor for the Team’s owner and he had sent them all on a paid vacation.


Dana walked back in just as I was getting back to the table. “What’s going on?” she queried. “I just danced with those two over there” I quickly responded, pointing to the floor. “You should have waited until I was here,” said my wife dryly. “I wouldn’t have had the opportunity” was out of my mouth before I thought.


The most amazing looking blonde cheerleader is arm and arm with my son, on the way to the shooter bar. By the time they are done with their shots, the mood on the floor had changed. It was time to go to the next bar. A group of girls grabs my son and off they go out the door, to the next club. My wife and I figure that they will make to the door and our son will get his Id checked. No such luck. It is an outside club. The girls are now taking turns pole dancing for Ryan. After a lot of screaming and photoflashes they move again. They are off to the world famous El Squid Row.

 squid roe

How fast they turn. The guy at the door asks my son for Id. As soon as the girls realize they are partying with a seventeen year old, So long Charlie. Such a look of dejection. Like a puppy who doesn’t get taken for a walk. We all get into a taxi and head back to the resort.


Ryan tells me that he took a lot of pictures. He then ask’ me “Can we come back here next year”?




July 2, 2009 Posted by | cabo wabo, eric prothro, family, sierra motors, vacation | , , , , | Leave a comment


Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


 CALL TODAY  @800.571.0275 



It was not the position that I had expected to find myself in. Explaining to an 11 year old what was going to happen to his beloved station wagon. It was a prototypical sale, one where everybody leaves happy. I thought.


The family comes in on a Saturday, looking to replace their aging station wagon. You remember the ones with the fake wood sides and the backwards facing, not to mention car sickness inducing, rear seats.


A family of four still needs some room, but the late 70’s model wagon with a mid-six figure odometer, has seen better days.


The sale was almost nondescript in that everything went just as it should. It is amazing though, how much you can find out about people and the bond between man and machine. We had the right vehicle in stock, interest rates were good, trade value was better and the payment was just right. They took delivery and went home happy or so I thought.


Monday and I am at my desk. I look up to see Mom, as she walks into the showroom with her 11 year old son. She points me out to the lad and here he comes. I greeted him with a smile, but he looks very serious for an 11 year old.  He inquired, “what’s going to happen to our car?”


This is the family who had told me how much their son loved “The Wagon”. He had his own space in the back that he loved to be in when they traveled. When the next child was born he did not feel displaced because he had his own special place in the wagon that was his alone. He grew up there, safe and secure. I was feeling tremendous pressure all of the sudden.


I looked him straight in the eye and told him that the wagon was going to be gotten ready to be sold to another family. To another family with a little boy who needed his own place to be safe in the wagon. The 11 year old stood very straight and said “thank you”. He then turned and walked back to his mother and they left.


His mom called me a couple of hours later. She explained how upset the boy was because  “the wagon” that he had traveled in, slept in & grown up in was not just gone, but more importantly he did not know where his friend was going. She told me that her son wanted to come back to the dealership and ask me. She agreed and brought him down unannounced. She thanked me and said that I was amazing because her son would be honored to share his special place with the next little boy to grow up in, “the wagon”.


I just smiled …for days.



May 22, 2009 Posted by | Chevy Caprice.sierra motors, classic, family, james town, mother | , , , , | Leave a comment


Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


 CALL TODAY  @800.571.0275 




With all of the commotion about dealerships closing, you might be amazed that as General Manager of Sierra Motors, I am happy to be here.


When John called and asked me to come to Jamestown California from Boise Idaho, I had no idea what to expect. John explained things to me in a very direct manner. Sierra Motors is very important to the community. We are a very large employer. We generate tax dollars for the local community. We take care of people the way a business is supposed to care of them, like they are all friends of the owner. We offer the fairest way possible to do business, one low price, plain & simple…always. For being one of the biggest career moves of our lives, it was a quick & easy decision. Let’s roll.


One of the keys to the continued viability of Sierra Motors is very simply CSI, Customer Satisfaction Index. Out of a possible 4.00 our 12 month score is 3.96. That puts us among the very top of the top in the entire western third of the United States. Rarified air indeed.

That speaks volumes about our departments. In sales, service, parts or body shop, we are committed to your satisfaction.


We have lived in places like the Mojave Desert and Boise, never in an actual forest. Our amazing agent, Michelle A’dair found us the ideal place to live, Comstock Ranch in the hills above Sonora. We are on just less than three acres of solid Oak, Cedar and Pine trees, at an altitude of 3600’. I am not sure of all of the varieties of animals that walk through our place, more Deer than we can count and a variety of singing birds to name a few. Our dog even found a skunk nearby.


We know how important communication is so we have created the first social network for this area. You can make your own web page, write about your event, down load pictures, videos, and stories @ GOLD OF THE MOTHER LODE and it’s free.


It is a peaceful, serene home with just enough snow in the winter and all of the wonderful fresh air of the forest the rest of the time. Friends and family can’t get enough of it when they come to visit. I have regular fishing buddies that have taken me to some fun and productive places. What a beautiful place to hike through. We already have a favorite place to eat, Koto’s Japanese in downtown Sonora. Ogowa is the real deal, a traditional Sushi chef.


So, Sierra Motors is here to stay. We will continue to offer value, great prices and friendly service. If you have any questions or need assistance contact me directly. I am looking forward to getting to know more local people. I have met most of my neighbors and enjoy them. I have also met almost every business owner in Jamestown and am proud to be associated with them. See you soon.


May 17, 2009 Posted by | dealerships, eric prothro, family, gm, jamestown, motherlode, sierra motors | , , , , , | 5 Comments

Total Confidence vs. Total Incompetence

Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


 CALL TODAY  @800.571.0275 





Total Confidence vs. Total Incompetence

I think that I remember the point of advertising is to bring customers. But when I look at the current Gm ad campaign, I doubt the brainiacs behind it. It screams when you lose your job, when your car gets stolen, when your car breaks down and when your value drops. Not if.  Given the state of the economy, the ad feeds the fire of why people shouldn’t buy anything now. Whatever happened to bringing the best to market? We actually have great products. Why not sell those?  

I am a working man, with 26 years in auto retail supporting my family. We have worked through the best and worst of times. Failure is not an option. Strikes, recessions, market swings, natural disasters and wars, I have worked through all of them. Give us good products and we will sell them. Don’t tell people that everything is going to go wrong but its ok. What message do we want to send? I’m not afraid of tough times, just the incompetence of those in charge.




April 29, 2009 Posted by | disasters, family, gm ad campaign, incompetence, sierra motors, war | , , , , , , | Leave a comment