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As a person that has been at the dealership level with GM since 1983, I find it interesting to read their own description of themselves. More for what isn’t said than is:
General Motors Corp. (NYSE: GM), one of the world’s largest automakers, was founded in 1908, and today manufactures cars and trucks in 34 countries. With its global headquarters in Detroit, GM employs 243,000 people in every major region of the world, and sells and services vehicles in some 140 countries. In 2008, GM sold 8.35 million cars and trucks globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM’s largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.
Believe me when I say that GM was already lost by the mid 1980’s. Does anybody remember the great new models from Chevrolet? How about the Lumina, Corsica & Beretta? The Geo line featuring the Metro became the butt of low end car jokes. So what did Gm do? Advertise more and more. Then they started down the path to doom, rebates and interest rate incentives. All the while dealership’s were asking for one simple thing; just build a good car.
The funniest thing of all, or tragic, or sublime is that GM and Ford for that matter, are finally building the best products that have ever been produced. But no one cares. Buy American, a great notion. Buy the best available? Even better. Too many people are confused by the social axiom that says they don’t build cars that people want. Wake up that was 20 years ago, imbecile.
I know that Chevrolet and Cadillac will survive. The rest is still conjecture. I also know that I will get up tomorrow and go to work at a dealership as I have for the last 26 years. I will still have a smile on my face. I will still by proud of my chosen profession. We will do the impossible a daily basis. This is after all an art form that few can master.