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CAR BUYING QUESTIONS
I started selling cars in 1983. A long time salesman told me that I had missed the “heyday of the car salesman”, but that I should still do fine. Heyday could be defined as both the time before laws and regulations to protect consumers from predatory practices and when there were great profits to be made. In 1983 new trucks still did not have MSRP stickers in the windows. We were taught how to arrive at a starting price. Actually we were taught how to avoid the price and to focus on selling the product not the price.
I soon found myself, at 24, to be the only person under the age of 40 on the sales floor. Working with “seasoned” vets gave me the education of a lifetime. The things that I have heard being said and the techniques that have been deployed are near impossible to believe if I hadn’t seen and heard them firsthand. As these guys did it, a car sale is an art form. To do the impossible was an everyday occurrence.
It was an art form to take a total stranger and within hours to know everything about them and how to use it to close a sale. One of the single greatest compliments a car salesman can hear is “ we really didn’t come to buy a car today”.
If you have any questions about car buying or selling, just ask. Do you want to know how those crazy worksheets, especially the four square, that sales use really work? I can explain in detail. What is true cost? How to be a great buyer or seller? What really makes someone completely satisfied? What goes on when the salesman goes in to that little room and talks to the guy behind the curtain? How to apply sales techniques to your job or life? Whatever the question, let’s try to answer it.
I have worked at small town dealerships and I have been in dealer management of large auto groups with over 100 dealerships. I have been a liner, salesperson, closer, team leader, sales trainer, finance manager, desk manager, new car manager, general sales manager and general manager. I even stayed at one dealership for 15 years. Chevrolet, Cadillac, Toyota, Scion, Ford, Lincoln, Mercury, Pontiac, Buick, GMC, Oldsmobile, Chrysler, Dodge, Plymouth, Hyundai, Mitsubishi and Daewoo are most of the brands I have managed.
The current environment that I work in actually put’s our best price, upfront, on every vehicle everyday. Our salespeople are paid on customer satisfaction not how much you spend. We have an industry leading policy that you can’t buy the wrong vehicle with a seven day, 500 mile full refund policy. No questions asked. That is why I am at Sierra Motors in Jamestown, Ca. Visit us at http://www.sierramotors.net/ One low price, plain & simple…always.
One thing is a constant; everybody needs a friend in the car business. I’m that friend. Any questions, contact me directly at email@example.com.
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As a person that has been at the dealership level with GM since 1983, I find it interesting to read their own description of themselves. More for what isn’t said than is:
General Motors Corp. (NYSE: GM), one of the world’s largest automakers, was founded in 1908, and today manufactures cars and trucks in 34 countries. With its global headquarters in Detroit, GM employs 243,000 people in every major region of the world, and sells and services vehicles in some 140 countries. In 2008, GM sold 8.35 million cars and trucks globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM’s largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.
Believe me when I say that GM was already lost by the mid 1980’s. Does anybody remember the great new models from Chevrolet? How about the Lumina, Corsica & Beretta? The Geo line featuring the Metro became the butt of low end car jokes. So what did Gm do? Advertise more and more. Then they started down the path to doom, rebates and interest rate incentives. All the while dealership’s were asking for one simple thing; just build a good car.
The funniest thing of all, or tragic, or sublime is that GM and Ford for that matter, are finally building the best products that have ever been produced. But no one cares. Buy American, a great notion. Buy the best available? Even better. Too many people are confused by the social axiom that says they don’t build cars that people want. Wake up that was 20 years ago, imbecile.
I know that Chevrolet and Cadillac will survive. The rest is still conjecture. I also know that I will get up tomorrow and go to work at a dealership as I have for the last 26 years. I will still have a smile on my face. I will still by proud of my chosen profession. We will do the impossible a daily basis. This is after all an art form that few can master.