Real Stories From Life at a Dealership

People are the experience


Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


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Like most kids in high school, I had car. Mine was a 1971 Ford Ranchero. The Ranchero was based on a station wagon chassis. It had the front end of a sporty car and the utility of a pick up bed.


Early 70’s cars came with some of the most potent V-8 motors. The 351 cubic inch “Cleveland” motor was in mine. It was mated to a C-6 automatic transmission. Good acceleration, high top speed and very dependable. We added headers and a Holley carburetor to increase the performance.

 71 ranchero

One of my favorite features was the bench seat. There is nothing like driving around with your best girl sitting next to you. A good-looking ride, all shined up with a babe sitting as close as possible. Talk about being on top of the world. I wish that I still had one…I mean the Ranchero.


Riding in the back of a pickup used to be legal. My Ranchero was packed with people many a time for various road trips, especially to Zuma Beach. Put a little air in the High Jacker rear shocks and it would handle the load. I would drive down Malibu Canyon with Don and Chris… brothers Larry and Rodney…Floyd and George, two in the front and five in the back. With Peter Frampton, or, Elton John playing on the 8-track. We were going to the beach to look at girls. The 70’s were a great decade at least what I can recall..

Ranchero 71


We took a lot of pride in our cars back in those days. I washed and waxed my Ranchero hundreds of times. I knew that is was special. It was more than just a set of wheels, because I had custom pinstripes. To a car buff, what makes a good paint job stand out is flair. Pin striping is usually two different colors, one to set off the body color and one to make it stand out, almost a 3-D effect. Freehand pinstriping is the most difficult, but it permits almost unrestricted creativity.


My Ranchero was pinstriped by a master my friend Gary. Gary had a body shop in town that did paint and body work. But custom car fans knew it was home to one of the premier pin strip artist. It transformed my paint job into a work of art. I got to watch him do some of the Ranchero and I was in awe of the lines and designs he would create.


I really enjoyed those days. I have many great memories in the Ranchero. My whole life was in front of me. I had the freedom to go anywhere in my Ranchero. That is still part of the draw of being in car sales, being able to connect to people on what really makes them happy about driving. Finding the little things that really make a difference.


At our store, Sierra Motors, in Jamestown CA. we don’t pay our sales people on price or profit. We pay on one simple detail; customer satisfaction. If you aren’t satisfied we shouldn’t be doing it. I want you to be as satisfied as I was with Gary’s pin stripes.




June 8, 2009 - Posted by | 1971 ranchero, best deal, classic, eric prothro, jamestown, pinstripe | , , , , ,


  1. So Eric I remember a Trip we took in the Ranchero to a Beach Boys concert. You, Charlene Jordan, me and Don Boyer. I remember waking up in the back just in time to wake you up while driving off the side of the road. Crazy stuff. As I recall it was a long hot day at Angel’s Stadium. Fun times. Pam

    Comment by Anonymous | June 20, 2009 | Reply

  2. You, me, Kaley and Greg on our way up to the mountains to find some snow. We all sat in front (the bench seat). It rained. No snow as far as I can remember – but lots of fun!

    Comment by Carla Leopardo | August 15, 2009 | Reply

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