Real Stories From Life at a Dealership

People are the experience

Total Confidence vs. Total Incompetence

Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


 CALL TODAY  @800.571.0275 





Total Confidence vs. Total Incompetence

I think that I remember the point of advertising is to bring customers. But when I look at the current Gm ad campaign, I doubt the brainiacs behind it. It screams when you lose your job, when your car gets stolen, when your car breaks down and when your value drops. Not if.  Given the state of the economy, the ad feeds the fire of why people shouldn’t buy anything now. Whatever happened to bringing the best to market? We actually have great products. Why not sell those?  

I am a working man, with 26 years in auto retail supporting my family. We have worked through the best and worst of times. Failure is not an option. Strikes, recessions, market swings, natural disasters and wars, I have worked through all of them. Give us good products and we will sell them. Don’t tell people that everything is going to go wrong but its ok. What message do we want to send? I’m not afraid of tough times, just the incompetence of those in charge.





April 29, 2009 Posted by | disasters, family, gm ad campaign, incompetence, sierra motors, war | , , , , , , | Leave a comment

Buyers Bill of Rights

Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


 CALL TODAY  @800.571.0275 



Yes we are different. Most people say the most unpleasant part of getting a new vehicle is the price negotiation. That’s why we are so successful; we’ve already done that for you. Compare our six rights to how you have been treated elsewhere.


“Sierra Motors’ Buyers Bill of Rights”

…changing the way you purchase your next vehicle.


  1. Receive our best price upfront in writing on every vehicle everyday.
  2.  Receive assistance from non-commissioned sales consultants who are paid based on your complete satisfaction…not how much you spend.
  3. Enjoy a relaxed shopping experience. You do not have to commit to purchase a vehicle, in order to see how much it cost.
  4. Receive the cash value for your trade…whether you buy ours or not.
  5. Receive affordable finance solutions for today and your future.
  6. You can’t buy the wrong vehicle: industry leading seven days or 500 mile (no question asked) full refund policy.


     Go to or call 800.571.0271


     See you soon,





April 29, 2009 Posted by | best price, buyers rights, customer satisfaction, eric prothro, sierra motors | , , , , | Leave a comment

Chevrolet and Cadillac will survive

Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


 CALL TODAY  @800.571.0275 


As a person that has been at the dealership level with GM since 1983, I find it interesting to read their own description of themselves. More for what isn’t said than is:


General Motors Corp. (NYSE: GM), one of the world’s largest automakers, was founded in 1908, and today manufactures cars and trucks in 34 countries. With its global headquarters in Detroit, GM employs 243,000 people in every major region of the world, and sells and services vehicles in some 140 countries. In 2008, GM sold 8.35 million cars and trucks globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM’s largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at


Believe me when I say that GM was already lost by the mid 1980’s. Does anybody remember the great new models from Chevrolet? How about the Lumina, Corsica & Beretta? The Geo line featuring the Metro became the butt of low end car jokes. So what did Gm do? Advertise more and more.  Then they started down the path to doom, rebates and interest rate incentives. All the while dealership’s were asking for one simple thing; just build a good car.


The funniest thing of all, or tragic, or sublime is that GM and Ford for that matter, are finally building the best products that have ever been produced. But no one cares. Buy American, a great notion. Buy the best available? Even better. Too many people are confused by the social axiom that says they don’t build cars that people want. Wake up that was 20 years ago, imbecile.


I know that Chevrolet and Cadillac will survive. The rest is still conjecture. I also know that I will get up tomorrow and go to work at a dealership as I have for the last 26 years. I will still have a smile on my face. I will still by proud of my chosen profession. We will do the impossible a daily basis. This is after all an art form that few can master.

Eric Prothro


April 28, 2009 Posted by | buick, cadillac, car jokes, Chevrolet, detroit, ford, gm, hummer, imbecile., sierra motors | , , , , , , , , , , , , | Leave a comment

GM set to Reveal Viability Plan Details Today

Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


 CALL TODAY  @800.571.0275 


EP SIERRA MOTORS JAMESTOWN CA- Here’s the latest news from Detroit:


General Motors Corp. plans to announce details of its revised viability plan early this morning.
The troubled Detroit automaker is expected to formally launch a debt-to-equity exchange with unsecured bondholders early this week, presumably today, as part of its efforts to restructure nearly $28 billion in debt and to satisfy the White House’s demands for a healthy balance sheet.

GM faces a June 1 deadline to improve its restructuring plan and impress President Barack Obama or face bankruptcy. Obama’s auto task force had ruled that GM’s previous viability plan failed to go far enough in fixing the company, which is staying afloat on $15.4 billion in government loans. The company has lost about $70 billion over the past two years and has asked for as much as $14.6 billion in additional U.S. government loans.

GM Chief Executive Fritz Henderson has said the business plan could include additional job cuts and further plant closings. Many think the company’s Pontiac division will be axed.


April 27, 2009 Posted by | auto, best price, eric prothro, gm, jamestown, motherlode, pontiac, tires | , , , , | Leave a comment

Sierra Motors Radio Spots

Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


 CALL TODAY  @800.571.0275 


EP SIERRA MOTORS JAMESTOWN CA-  Here are 2 :30 spots currently playing on the local radio stations around the Mother Lode.

SIERRA Motors Are Yor Tires Tired? radio :30

 Are your tires tired?

 Cause Tires get tired?

Wouldn’t you get tired if you were on the road all day?

Why I’m getting tired JUST thinking about it.

Sierra Motors sells tires for less that never get tired.




SIERRA Motors Body Shop radio :30


Whether it’s the first scratch, or, your last fender bender {we hear car crash} Sierra Motors Body Shop will turn your jalopy back into a jewel.

 Our color match specialist, our environmentally safe spray booth and our lifetime warranty adds up to your complete satisfaction.

 Remember for repaint, replacement, restoration or just plain repair; bring your ride to the guys at Sierra Motors call now 984-5272 or toll free @800.571.0271



April 25, 2009 Posted by | auto, best price, body shop, chevy, gm, gmc, jamestown, motherlode, sierra motors, tires, trucks | , , , , , , , , , | Leave a comment

Sierra Motors is Still Here !

 Sierra Motors        “One Low Price, Plain and Simple…ALWAYS !”


 CALL TODAY  @800.571.0275 


We’re Still Here!

As the new General Manager of Sierra Motors, I thought it would be good to meet my neighbors. So I did. As I went into different establishments in Jamestown I was greeted in an unexpected way. People seemed surprised that we were still here. Furthermore it seemed inspirational to other business’ that we not just laying down and dying. We are out to tell people that we are still going to be here. At Sierra Motors we are going to continue to offer “one low price, plain & simple…always”. As well as a complete service department to repair most all makes and models. Our tire sale prices are surprising people. The Sierra Motors Body Shop will return your vehicle to you in better condition than you thought possible.

So the only place we are going is to take care of you, our local longtime customers. We’ve been here for you and we will be here in the future. So come on down and see Mike, Frank, Bill & Rick in sales. See John, Kevin & Glenn in service. See Chuck or Homer in parts. Don’t forget Randy in the body shop. Tell them Eric sent you.

All of the local people are in this together. Sometimes when things draw us together, we make it through them better. See you at the Dealership!

Here are some of the local Businesses I visted today…

The Nation Hotel , Mother Lode Coffee Shop, Charley’s Books & Galleria, The Emporium, Judies,Roto Rooter… right here on main street in Jamestown.

 Eric Prothro

Toll Free 800.571.0275



April 24, 2009 Posted by | eric prothro, james town, sierra motors | , , , | Leave a comment